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16 feb. 2026

ICA Nära Rosendal: A Shared Structure in a Store with Overlapping Responsibilities

Starting point

At ICA Nära Rosendal in Uppsala, flexibility is part of everyday life. Several team members carry responsibility for multiple areas, and priorities can shift throughout the day. For Vilma, the store manager, it became clear that their way of working needed to support that reality, not add complexity.

When information is spread across notes, boards and text messages, uncertainty increases. What matters most right now? Who owns the task? And where should it actually be documented?

The shift

The team made one clear decision: everything belongs in StoreSprint.

When Vilma walks the store, she documents directly in the system. Nothing needs to be printed or manually transferred. The entire team works from the same view and sees the same priorities.

Their daily team meeting follows a simple structure. They start with something positive, review the previous day and clarify today’s focus. The dashboard is adjusted based on who is working and what is relevant in that specific shift. The meeting leads to action, not just information.

Customer dialogue built into operations

Through QR codes on the shelves, customers can easily submit product requests or feedback directly from the store floor. If an item is missing, it is registered immediately in the system. The same applies to comments or greetings.

For the store, this means customer input is not handled separately. It becomes part of daily operations. Everything ends up in the same structure and is followed up where the work actually happens.

The practical impact

  • Fewer parallel communication channels

  • Clearer priorities in every shift

  • Less dependency on individuals

  • Structured handling of customer requests

  • Simpler, more consistent leadership

"


Since we started using StoreSprint, operations have become significantly more efficient.

Wilma

Butikschef


For ICA Nära Rosendal, the change is about creating one shared direction in a store where responsibilities overlap and daily execution needs to stay clear and consistent.

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