Åhléns expands StoreSprint nationwide after successful pilot

Following a successful pilot in the southern region, Åhléns chose to implement StoreSprint across its entire chain. The platform establishes a direct digital link between central functions and stores, streamlining operations, strengthening follow-up, and ensuring more consistent campaign execution.

In large-scale retail, the flow of information is substantial. At Åhléns, information about campaigns and operational activities was managed across several parallel channels, which meant considerable work in stores to prioritise correctly and ensure consistent execution. At the same time, daily store routines were documented manually, making follow-up and reporting back to head office more time-consuming.

To address these operational challenges, StoreSprint was tested as a platform for connecting head office directives with in-store execution. The pilot launched during the most intensive period of the year for retail, Black Friday, and following a successful outcome, a nationwide rollout to all stores was approved.

"

With StoreSprint, we make sure our decisions and initiatives land directly in operations. That leads to better execution, easier follow-up, and more time for our customers."

Ayad Al-Saffar

Owner and CEO of Åhléns

Better coordination between head office and stores

Åhléns now consolidates information, activities, and follow-up on a single platform for a clear, real-time overview of execution across the chain. This gives head office better conditions for driving initiatives throughout the chain, while stores receive clearer priorities and support in day-to-day work, without manual check-ins or extra alignment meetings.

"

StoreSprint is a game changer for Retail Operations. It creates clearer structure in our stores, drives more efficient execution, and benefits both stores and head office through better coordination. We work smarter, faster, and with better follow-up."

Mattias Jacobsson

Head of Retail Sales at Åhléns

More time for leadership and development

With access to real-time status, both store and regional management are better equipped to prioritise their efforts. By reducing manual administration and increasing visibility across the business, Åhléns can create space for operational development and provide support where it makes the greatest difference.

"

StoreSprint is incredibly well received in the stores. It's clear, simple, and helps us focus on the right things every day. In my role as regional manager, it means I can work more proactively, with full visibility, and therefore provide better support and coaching to the stores."

Mickey Hondo

Regional Manager South at Åhléns

Delegation made simple, without the people dependency

On the store floor, manual working methods have been replaced by digital delegation of tasks and deviations, ensuring no information falls through the cracks.

Voices from the stores:

"

Delegating and following up on tasks used to fall on me. Now the system handles it, and I can see immediately what's been done and what hasn't."

Maria Wallen Wimo

Store Manager at Åhléns Gävle

"

I no longer spend an hour a day checking the intranet, email, and Teams. Everything is in one place and I can trust that it's accurate."

Ann Almqvist

Store Manager at Åhléns Malmö City

Through the nationwide rollout, Åhléns is digitalising its entire store operations, ensuring execution and giving staff the time and space to focus on what creates real value: the customer encounter and service in store.